Watch the Behind the Work episode that I developed, directed and produced that promotes the stunt. The episode premiered at Cannes Lions Festival of Creativity - 2024 on the mainstage.
fanning the flame on the stunt of the year.
“Snoop Goes Smokeless,” in my opinion, is arguably the most publicized stunt in modern advertising. Everyone reported on it — and my role was to create ownability for the agency and keep Martin at the front gate of the marketing community’s buzz.
See below social posts from The Martin Agency announcing that we were the agency behind the viral stunt:
Stock increase graphic by Collin Ginsburg.
We continued to stoke the fire on behalf of the agency while watching a global debate spark about the campaign’s effectiveness.
[coverage truncated for illustrative purposes]
Solo Stove defending the campaign in WSJ:
Role: producer, original content director and social media manager
As not to be confused with: