creating clickable content for
The Martin Agency.
Martin asked me to run their social and digital platforms. That meant keeping things fun and freshy-fresh — all the time. Quick, simple, understandable and craveable too.
In the first 6 months, Martin's organic LinkedIn impressions grew by +324.973% (and organic followers grew by 20K within 9 months). Instagram, via an organic-only approach, reached accounts +59.5% in the first 3 months and follower growth of 10,200+ within 9 months. Total video views ticked up to 824,600+ on Instagram agency-reels + video content.
MartinAgency.com increased to 1,020,981+ of annual unique visitors under my product ownership of over 2.5+ years.
Martin is haunted
Poking fun at spooky moments throughout the year could mean that The Martin Agency is haunted — posted in-feed, just in time for Halloween. With art direction help by Drew Butler.
588 likes, 28 comments, 25 reposts
7,781 accounts organically reached
Wrapping the year
A featured instagram story to celebrate and recap the agency’s work from throughout 2023 (while parodying the beloved Spotify Wrapped). Designed mockery by Katrina Navasca.
Screen-recording below or interact here.
A celebrity drummer visits Martin
I arranged a post collaboration between Martin and Nate Smith’s 368K followers that originated from his account, and featured Martin’s logo within. Video dreamt up together with hourglass.sessions.
Insta - 112K views, 6000+ likes, 178 comments and 555 reposts
76,656 accounts organically reached
Logo eclipse
The sun has been wildin’ lately — from solar storms knocking out communications systems, to climate change causing rising seas — that ball of fire has been on a rampage. Yet it’s one of the only things we know for certain, second to death itself: “the sun will come out tomorrow.”
So it’s no surprise I took my abysmal photoshop skills to help Martin put out a shitpost simple in-feed image to recognizing that the period in logo was causing the sun to literally not come out tomorrow. In a classic agency-at-the-center-of-the-universe” move, this time, we took credit for the darkness.
Posted the morning of the 2024 solar eclipse.
LinkedIn - 908 likes, 18 comments, 4 reposts
49,165 organic impressions
Insta - 560 likes, 11 comments, 18 reposts
7,477 accounts reached
An ad legend hangs up her hat
Kristen Cavallo announced in early 2024 that she was retiring from advertising. While I don’t blame her, it definately wasn’t on my bingo card for this year. Nonetheless, we wanted to celebrate her with a simple and tasteful tribute post. It became the central location for the entire ad industry to share their favorite stories, salutations and well-wishes.
LinkedIn - 1,549 likes, 32 comments, 5 reposts
109,617 organic impressions
Insta - 585 likes, 19 comments, 12 reposts
6,330 organic impressions
Role: social brand creative & producer