announcing a new CEO.
C-suite successions can feel disorganized, anticlimactic and unexpected. But that’s not my style.
So when I was briefed that Danny Robinson would be elevated to CEO at The Martin Agency, I envisioned the announcement could be a cinematic moment for both the employees and the ad industry overall.
Watch how we captured the vibes: strong, exciting and unforgettable — the signature Martin way.
New executive imagery for earned media by Jared Soares.
Home page takeover the day of the announcement
News release content distribution strategy w/ high-resolution downloads for easy press access
Coverage by:
Ad Age
Adweek
Campaign US
Media Post
Virginia Business
Wall Street Business News
Repeated mention by:
20 pieces of coverage
40+ syndicated news pick up
Estimated 3M+ in reach
Brand executive at-large: Elizabeth Paul
Publicity: Tom Cunningham, Sofie Diskin, Katherine Sheehan, Holly Hansen
Art buying: Sara Levi, supported by Jamie Dollins
Photographer: Jared Soares
Videographer: Kennedy Carey
Event ops: Becky Hudson
Role: content director and producer